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Interview Mondopratico Self Italia 2011

2 new stores in 2010 and 3 planned for 2011, including the first 9,000 m2 store in Settimo Torinese. Why does Self travel positively in times of crisis ? We asked Kristos Basimas , Fulvio Giabardo and Riccardo Baldi .

In the first six months of 2010, and for the first time since 1983, the network of GDS sales points operating in Italy did not increase numerically. In the pre-crisis years it recorded double-digit growth rates, in the two-year period 08/09 it grew on average by 5% while in the first half of 2010 it stopped.
Among the many brands there is a few that go against the trend. Surely the Piedmontese Self, which opened 2 stores in 2010(April 22 in Curno and July 22 in Rome Collatina) and is about to inaugurate 3 more new stores in 2011 . An event that had not happened for Self since 2005, when it opened 3 stores (Asti, Taggia and Chieri). We remind you that Self operates only with directly managed stores with sizes up to 7,000 square meters.
To find out about the development plans, we met Kristos Basimas , Self purchasing director , with Fulvio Giabardo and Riccardo Baldi , respectively purchasing and merchandising manager and marketing manager.

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